The fashion industry has begun to use twitter to promote their products to consumers. Twitter is a social media networking site. Twitter encourages users to update their followers by answering the question, "what are you doing?"It is interesting to see how a social networking site, such as twitter, can be used to inform consumers on fashion updates and trends.
Fashion lines and apparel companies such as Baby Phat and Nordstrom, have begun using twitter to update fans on fashion trends and events. This year at fashion week, the Baby Phat twitter profile was updated frequently to keep consumers informed. A fashion blogger commented on this in a recent post, "I applaud Baby Phat's efforts to be accessible to consumers through social media"
I think it is appropriate and smart for clothing lines, such as Baby Phat, to update consumers on products from events such as fashion week. I do not feel it is appropriate, however, for fashion designers or department stores to advertise through social media.
Social media is about relationships and two way communication. It is about building trusting relationships with others and listening to what they have to say. It is not and should not be a sales pitch. I think it is unethical to portray yourself as a member of a social media network, when your true motive is to sell products to consumers.
I look forward to searching for my favorite designers on twitter. I feel that I could benefit from trend updates and fashion tips, as long as the relationships remain positive and honest.
images: www.newyorktimes.com
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