Apparently, the writing is on the wall.
Social networks are becoming more and more popular. In a recent post, blogger Brian Solis commented on the increase in social networking. "Two thirds of the world's Internet population visit social networking or blogging sites, accounting for almost 10% of all Internet time."
Many people are trading traditional media outlets, such as newspapers, for media outlets of the Internet age. Why pick up a paper or turn on the news when you can simply look it up online?
According to blogger Sally Falkow, this change is strongly affecting newspapers around the country. Falkow explains how many papers have already gone bankrupt, including the Rocky Mountain News, the LA Times and the Chicago Tribune. What next, television networks? Many feel it is possible that local television networks could be the next traditional media outlet to go.
Tom's Guide explains, "media outlets are scrambling to reach that new viewership to accommodate for a changing industry." If traditional media outlets want to succeed, they will have to keep up with audiences who are more geared toward online networks to receive their entertainment and news.