As the times change, the way we get our news and entertainment changes as well. Every day there is a new website or social network to check out and be a part of. I can't help but wonder, are these new media outlets taking viewers away from traditional media such as newspapers? Apparently, the writing is on the wall.
Social networks are becoming more and more popular. In a recent post, blogger Brian Solis commented on the increase in social networking. "Two thirds of the world's Internet population visit social networking or blogging sites, accounting for almost 10% of all Internet time."
Many people are trading traditional media outlets, such as newspapers, for media outlets of the Internet age. Why pick up a paper or turn on the news when you can simply look it up online?
According to blogger Sally Falkow, this change is strongly affecting newspapers around the country. Falkow explains how many papers have already gone bankrupt, including the Rocky Mountain News, the LA Times and the Chicago Tribune. What next, television networks? Many feel it is possible that local television networks could be the next traditional media outlet to go.
Tom's Guide explains, "media outlets are scrambling to reach that new viewership to accommodate for a changing industry." If traditional media outlets want to succeed, they will have to keep up with audiences who are more geared toward online networks to receive their entertainment and news.
images: drboycebankruptcy.blogspot.com
The only thing is... Social Media is a tactic, not a strategy. It should be part of a comprehensive marketing/PR plan.
ReplyDeleteIt's the shiny object right now... 24-months ago all companies needed blogs. (We're past that now.)
The problem we're seeing with print media (and broadcast, since you mentioned it) is lack of creativity. They've been doing the same ol' same ol' thing.
Times are changing - and they're staying still.
They say there is a time when books will go away. It's going to be a long time before something electronic provides the same ease of use that you can get with a book folded back, sitting in a beach chair at the shore.
That would be an interesting case study. Re-invent a newspaper.
Nice post!